The project aims to create a global impact, building bridges between traditional and contemporary art.
The mission of this collection is to raise awareness of the Japanese art of ANIME through the medium of high fashion.
-By mixing Japanese culture and innovative art, new meanings come to light.
-The vision guideline was to take the user through an adventure of empowerment and emotions.
-The project was preceded by an 18 months research process focused on the Japanese KIMONO culture and the art of ANIME/MANGA. Widely popular in the Japanese culture through a variety of aspects, Anime/Manga is not just a 2-dimensional form of art.
-The project was preceded by an 18 months research process focused on the Japanese KIMONO culture and the art of ANIME/MANGA. Widely popular in the Japanese culture through a variety of aspects, Anime/Manga is not just a 2-dimensional form of art.
-The expression of the ANIME as a fashion phenomenon is commonly associated with the Harajuku district in Tokyo.
- It represents a surprising contradiction to the traditional Japanese aesthetics of symmetry and minimalism.
photographer: Adi Tarkay | Hair & Makeup: Oshrat Paritzky | Model: Danielle Stephen
